Role ·
Structured prompt packs for designers, researchers, and the people who run the show. Copy, paste, adapt.
Discovery, synthesis, reporting, stakeholder communication. For anyone running research with intent.
Two packs covering the full arc — 0→1 (early stage) and Delivery (post-PMF). For designers shipping live products.
Designing, validating, and scaling new businesses. For founders, strategists, and innovation consultants.
Two packs — Designing (greenfield) and Running (live services). Built on Lou Downe's principles and practical service blueprints.
Two packs — General (any structured session) and Sprint (Google Ventures Design Sprints). For workshop facilitators.
Written in 2025, after eighteen months of doing it wrong — still the structure that works. Use it to write your own.
Downloaded by 1,000+ designers and researchers at Google, IBM, Microsoft, the BBC, Barclays and more.
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