The storyso far

From the editor

What started as one free Notion pack for user researchers is now five packs and 334 prompts. This page is the story — and the receipts.

1,000+

Downloads

Packs

Yrs designing

It started with one pack. In June 2025, AI Prompts for User Researchers went out as a free Notion product — the prompts I was actually using in startups and Fortune 500s. No paywall. £0, lifetime access.

The launch post reached 98,000+ people on LinkedIn and pulled 1,100+ comments. Product Designers followed a month later — 150,000+ impressions between the two. Three more packs were promised: service designers, business designers, facilitators. Then client work took over, and they never shipped. In 2026 I made good on the promise — all five packs, rebuilt as this journal: open, searchable, still free.

The original AI Prompts for User Researchers boxed Notion product — Fig. 01 — The one that started it all. User Researchers, Notion edition.

All five V1 prompt pack covers fanned out — Fig. 02 — The full set, as teased in 2025. Three of them didn't exist yet.

“A research plan and scoping done in under 10 mins. Had to tighten up a little after but first draft was solid enough.”

Astha Johri — Lead Service Designer, EY Seren

“It's awesome and I appreciate it. Very helpful.”

Golnar Norouzi — Senior UX Specialist, Bombardier

James Bickerton

26+ years designing product, service and business — from startups to Fortune 500s. These packs aren't scraped from the internet; they're the prompts I use to do the work, written down so you can use them too.

Think with AI. Not for AI.

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