PROMPTS
A DAFT INDUSTRIES JOURNAL
VOL 01 / AUGUST 2026 / BATH
Library
Pack 03

BusinessDesigners

PACK N° 03 — AUGUST 2026

For founders, strategists, and innovation consultants. The people figuring out whether the bet is worth taking.

10
Sections
51
Prompts
+1
Bonus
How to read these
Anything in [brackets] is a placeholder you swap in for your own context — your business, your audience, your data. Drop the prompt into ChatGPT, Claude, or your tool of choice. Adapt as you go.
Contents
10 sections · 1 bonus stack
SECTION 01

Opportunity Framing

5 PROMPTS
1.1

Spot the Wedge

Role ·Venture Strategist
Act as a venture strategist. Based on this rough idea or market: [insert], identify 3 possible 'wedges' — narrow, sharp entry points where a small team could win against incumbents. For each, describe who it serves, what it replaces, and why it could grow from there. Present as 3 wedge cards: Wedge, Who, Replaces, Path to bigger.
~57 WORDS
1.2

Articulate the 'Why Now'

Role ·Business Designer
Act as a business designer. For this opportunity: [insert], write a sharp 'why now' narrative. Cover: what changed in the world (tech, behaviour, regulation, cost), why this wasn't possible 3 years ago, and why it'll be too late in 3 more. Output as a 1-paragraph thesis followed by 3 supporting forces.
~51 WORDS
1.3

Frame the Bet as a Hypothesis

Role ·Startup Strategist
Act as a startup strategist. Turn this idea: [insert] into a single-sentence business hypothesis using the format: 'We believe [audience] will [behaviour] because [insight], and we'll know we're right when [signal].' Then list the top 3 assumptions baked into that hypothesis. Present as: Hypothesis, then Assumptions list.
~47 WORDS
1.4

Define the Problem Worth Solving

Role ·Business Designer
Act as a business designer. Take this problem area: [insert] and pressure-test whether it's a real, urgent, frequent, painful problem. Score it 1–10 on each of: Real, Urgent, Frequent, Painful. Add a short justification per score and a final 'Worth solving?' verdict with reasoning. Present as a scorecard table with a final verdict row.
~54 WORDS
1.5

Identify Founder-Market Fit

Role ·Venture Coach
Act as a venture coach. Given this founder background: [insert] and this opportunity: [insert], assess founder-market fit. Identify: 3 unfair advantages, 3 blind spots, and 1 brutal honest take on whether this is the right founder for this problem. Present as: Advantages, Blind Spots, Verdict.
~45 WORDS
SECTION 02

Market & Competitive Intelligence

5 PROMPTS
2.1

Size the Market

Role ·Market Analyst
Act as a market analyst. Size the market for [insert product/service] using a bottoms-up approach. Calculate: TAM (total addressable market), SAM (serviceable addressable market), and SOM (realistic 3-year capture). Show your assumptions, units, and sources. Present as a table: Layer, Size, Calculation, Assumptions.
~43 WORDS
2.2

Map the Competitive Landscape

Role ·Competitive Analyst
Act as a competitive analyst. For [insert category], map out 5–7 direct, indirect and potential competitors. For each, capture: positioning, pricing model, key strengths, key weaknesses, and what they ignore. End with a 2x2 positioning map suggestion (e.g. price vs ease, depth vs breadth) and where the white space is.
~50 WORDS
2.3

Spot Incumbents' Innovator's Dilemma

Role ·Strategy Consultant
Act as a strategy consultant. Given these incumbents: [insert], identify the structural reasons they can't respond to [insert disruptive idea]. Cover: revenue cannibalisation, org structure, channel conflicts, cost base. Present as: Incumbent, Structural Block, Why They Can't Respond, How Long Until They Do.
~43 WORDS
2.4

Find Adjacent Market Analogues

Role ·Business Strategist
Act as a business strategist. For this idea: [insert], find 3 analogous businesses in adjacent or unrelated industries that solved a similar shape of problem. For each, describe: what they did, why it worked, and what we should steal or adapt. Present as 3 analogue cards.
~46 WORDS
2.5

Run Porter's Five Forces

Role ·Strategy Consultant
Act as a strategy consultant. Run a quick Porter's Five Forces analysis for [insert market]. Score each force (Buyer Power, Supplier Power, Threat of New Entrants, Threat of Substitutes, Industry Rivalry) low/medium/high with a 1-line rationale. Conclude with: structural attractiveness verdict and 2 strategic implications. Present as a table: Force, Score, Rationale.
~52 WORDS
SECTION 03

Customer & Stakeholder Discovery

5 PROMPTS
3.1

Define the Job-to-Be-Done

Role ·JTBD Strategist
Act as a JTBD strategist. For [insert product/category], write the core Job-to-Be-Done in the format: 'When [situation], I want to [motivation], so I can [outcome].' Then list: 3 functional jobs, 3 emotional jobs, 3 social jobs. End with what they're currently 'firing' to hire your solution.
~46 WORDS
3.2

Map the B2B Decision-Making Unit

Role ·B2B Business Designer
Act as a B2B business designer. For [insert product] sold into [insert org type], map the decision-making unit. Identify: Economic Buyer, Champion, End User, Beneficiary, Blocker. For each, capture: their job title, what they care about, what they fear, and what unlocks their support. Present as a table.
~48 WORDS
3.3

Test Willingness-to-Pay

Role ·Pricing Researcher
Act as a pricing researcher. Design a lightweight willingness-to-pay study for [insert product] aimed at [insert audience]. Include: Van Westendorp price sensitivity questions, a Gabor-Granger walk-up test, and 2 qualitative probes about value perception. Present as a structured interview/survey script.
~40 WORDS
3.4

Run Mom Test Problem Interviews

Role ·Business Designer
Act as a business designer trained in The Mom Test. Write a 30-minute problem interview guide for [insert audience] about [insert problem area]. Avoid leading or pitch-y questions. Probe past behaviour, workarounds, money already spent, and emotional charge. Include: warm-up, behavioural questions, money questions, and ending. Present as a numbered guide.
~51 WORDS
3.5

Build a Customer Insight Map

Role ·Business Designer
Act as a business designer. Based on these interviews and observations: [insert], build a customer insight map covering: jobs, pains, gains, current solutions, switching triggers, and dealbreakers. End with 3 'so what' implications for the business model. Present as a structured insight doc.
~43 WORDS
SECTION 04

Business Model Design

6 PROMPTS
4.1

Draft a Business Model Canvas

Role ·Business Designer
Act as a business designer. Draft a Business Model Canvas for [insert idea]. Fill in all 9 blocks: Customer Segments, Value Proposition, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, Cost Structure. For each block, give 2–3 specific entries (not generic). End with 3 risky blocks that need testing first.
~53 WORDS
4.2

Generate Revenue Model Options

Role ·Monetisation Strategist
Act as a monetisation strategist. For [insert product/service], propose 4 alternative revenue models (e.g. subscription, transactional, marketplace take rate, freemium, usage-based, licensing). For each: how it works, who it suits, key risks, and an example company using it. Recommend the strongest one with reasoning. Present as a comparison table.
~49 WORDS
4.3

Design Pricing Architecture

Role ·SaaS Pricing Strategist
Act as a SaaS pricing strategist. Design a 3-tier pricing structure for [insert product] aimed at [insert audience]. For each tier: name, price point, target buyer, included features, key constraint, and upgrade trigger. Justify the price points using value-based reasoning. End with 2 packaging risks. Present as a pricing table plus rationale.
~52 WORDS
4.4

Stress-Test Unit Economics

Role ·Business Designer with Finance Mindset
Act as a business designer. For this business model: [insert], calculate baseline unit economics: CAC, LTV, gross margin %, payback period, and contribution margin per unit. Use stated or assumed numbers (flag assumptions clearly). Then run 3 sensitivity scenarios (best, base, worst). Present as a unit economics table plus 3 scenario columns.
~52 WORDS
4.5

Map the Margin Stack

Role ·Business Strategist
Act as a business strategist. For [insert industry/product], map the margin stack: who captures value at each step from raw input to end customer. Identify: where margin pools sit today, where they're shifting, and where we could insert ourselves to capture disproportionate margin. Present as a value-chain diagram description plus a margin-shift narrative.
~53 WORDS
4.6

Design Switching Costs

Role ·Business Strategist
Act as a business strategist. For [insert product], propose 5 ways to design healthy switching costs and lock-in (e.g. data network effects, integrations, habit formation, certification, social graph). For each: how it works, how strong it is, and how easy it is to build. Present as a switching cost table.
~50 WORDS
SECTION 05

Validation & Risk Reduction

5 PROMPTS
5.1

Identify the Riskiest Assumptions

Role ·Lean Strategist
Act as a lean strategist. For [insert business idea], list every assumption baked into the model (desirability, feasibility, viability). Then rank them by: a) how risky if wrong, b) how cheap to test. Plot them on a 2x2 mental model and identify the top 3 to test first. Present as: Assumption list, Ranked top 3, with test priority justification.
~59 WORDS
5.2

Design the Smallest Possible Test

Role ·Lean Validation Expert
Act as a lean validation expert. For this assumption: [insert], design the smallest, fastest, cheapest test that could disprove it. Include: test type (smoke test, concierge, Wizard of Oz, fake door, etc.), what you'll measure, success threshold (specific number), failure threshold, time to run, cost to run. Present as a 1-page test card.
~53 WORDS
5.3

Build a Landing Page Smoke Test

Role ·Growth Designer
Act as a growth designer. Plan a landing page smoke test for [insert product]. Include: headline + subhead options (3 each), 3 value props, CTA copy, social proof placeholder, and the success metric (e.g. 5% visitor-to-email-capture conversion). Suggest paid traffic source, target audience, and budget. Present as a one-page test plan.
~51 WORDS
5.4

Run a Validation Pressure-Test

Role ·Venture Validator
Act as a venture validator. Run an end-to-end pressure-test of [insert idea] across these dimensions: problem, audience, willingness-to-pay, market size, competition, business model, channels, defensibility, founder fit, regulatory risk. Score each 1–10 with rationale, then give a final verdict: Pursue, Pivot, or Park. Present as a scorecard table ending with the verdict.
~52 WORDS
5.5

Convert Test Results into Decisions

Role ·Business Designer
Act as a business designer. Based on these test results: [insert], write a decision memo. Include: what we tested, what we learned, what surprised us, what changed in our thinking, and the next decision (Persevere, Pivot, Pause, Kill). Justify in plain language.
~42 WORDS
SECTION 06

Strategic Storytelling

5 PROMPTS
6.1

Write the One-Liner

Role ·Positioning Strategist
Act as a positioning strategist. For [insert product], write 5 one-line pitch options using different formats: [X for Y], [we help A do B without C], [the D of E], [a new way to F], [solving the problem of G]. For each, note who it lands with and what it sacrifices. Recommend the strongest. Present as: 5 options, recommendation, rationale.
~60 WORDS
6.2

Draft the Investor Narrative

Role ·Venture Storyteller
Act as a venture storyteller. Write a 1-page investor narrative for [insert business] using this arc: 1) The world is changing, 2) Old solutions are breaking, 3) A new opportunity exists, 4) We're uniquely positioned to win it, 5) Here's what we're going to do, 6) Here's why we'll win. Keep each section to 2–3 punchy sentences.
~57 WORDS
6.3

Build the Pitch Deck Skeleton

Role ·Pitch Coach
Act as a pitch coach. Outline a 10-slide pitch deck for [insert business]. For each slide, give: slide title, key message in one line, what to show (data, visual, or quote), and the question it answers in the investor's mind. Cover: hook, problem, solution, market, product, traction, business model, competition, team, ask.
~52 WORDS
6.4

Write a Board Update

Role ·Founder
Act as a founder. Write a monthly board update for [insert business] using this structure: Headline, Highlights, Lowlights, Metrics (with deltas), Asks, Next Month. Be specific and brutally honest. Use these inputs: [insert key facts].
~35 WORDS
6.5

Create the Manifesto

Role ·Brand Strategist
Act as a brand strategist. Write a 1-page manifesto for [insert business] that articulates: what we believe, what we reject, who we're for, who we're not for, and the world we're trying to build. Avoid corporate language. Make it sharp, specific, and quotable.
~43 WORDS
SECTION 07

Strategy & Roadmapping

5 PROMPTS
7.1

Define the North Star Metric

Role ·Strategy Lead
Act as a strategy lead. For [insert business], propose 3 candidate North Star Metrics. For each: what it measures, why it captures real customer value, what it ignores, and how to instrument it. Recommend the strongest with reasoning. Present as: 3 candidates, recommendation, supporting input metrics.
~46 WORDS
7.2

Build OKRs from Strategy

Role ·Strategy Operator
Act as a strategy operator. Based on this annual strategy: [insert], propose 3 Objectives and 3–4 Key Results per Objective for the next quarter. Make Objectives qualitative and inspiring; Key Results specific, measurable, ambitious. Flag dependencies between OKRs. Present as a table: Objective, Key Results, Dependencies.
~46 WORDS
7.3

Sequence the Roadmap

Role ·Business Designer
Act as a business designer. For [insert business], sequence the next 18 months of strategic moves across 3 horizons: Now (0–6 months), Next (6–12 months), Later (12–18 months). For each move: rationale, dependencies, success signal, kill criteria. Present as a Now / Next / Later roadmap table.
~47 WORDS
7.4

Define Kill Criteria

Role ·Venture-Minded Operator
Act as a business designer. For [insert business or initiative], define explicit kill criteria. Specify: what would have to be true for us to kill this, by when, with what evidence. Include 3 leading indicators that we're heading toward kill territory. Present as a one-page kill-criteria card.
~47 WORDS
7.5

Run a Strategy Pre-Mortem

Role ·Strategy Consultant
Act as a strategy consultant. It's 18 months from now and [insert business] has failed. Write 5 plausible reasons why — ranked by likelihood. For each: what specifically went wrong, what early signal we missed, what we should do today to prevent it. Present as a table: Reason, Early Signal, Prevention.
~51 WORDS
SECTION 08

Partnerships & GTM Architecture

5 PROMPTS
8.1

Map Distribution Channel Options

Role ·GTM Strategist
Act as a GTM strategist. For [insert product] aimed at [insert audience], propose 5 distribution channel options (e.g. SEO, paid social, partnerships, sales-led, community, PLG, marketplace). For each: fit score 1–10, CAC range, time to traction, scalability, key risk. Recommend a primary + secondary channel. Present as a comparison table, then the recommendation.
~53 WORDS
8.2

Design a Bullseye Channel Test

Role ·GTM Strategist
Act as a GTM strategist following the Bullseye framework. For [insert business], design 3 cheap, parallel channel tests across different traction channels. For each: channel, hypothesis, test design, budget, success threshold, time to result. Present as a 3-test plan ready to run this month.
~44 WORDS
8.3

Identify Strategic Partners

Role ·Partnerships Strategist
Act as a partnerships strategist. For [insert business], identify 5 potential strategic partners. For each: partner type, what they have that we need, what we have that they need, the deal shape (referral, integration, co-sell, white-label), and likely friction. Present as a table: Partner, They Have, We Have, Deal Shape, Friction.
~51 WORDS
8.4

Build the B2B Sales Motion

Role ·B2B Sales Strategist
Act as a B2B sales strategist. For [insert product] sold into [insert segment], design the sales motion. Cover: ICP definition, lead source mix, sales cycle stages, key milestones, decision-maker map, average deal size, sales cycle length, and pricing reveal point. Present as a one-page sales playbook.
~46 WORDS
8.5

Plan the First 100 Customers

Role ·Founder-Mode Operator
Act as a founder. Write a specific, tactical plan to get the first 100 paying customers for [insert business]. Avoid generic advice. Include: where these humans actually are, how to reach them one by one, what to say, what to offer, and how to track. Be brutally specific.
~48 WORDS
SECTION 09

Metrics & Unit Economics

5 PROMPTS
9.1

Build a Lightweight Financial Model

Role ·Startup CFO
Act as a startup CFO. Build a 3-year financial model outline for [insert business]. Cover: revenue drivers, cost drivers, headcount plan, gross margin, burn, runway, key ratios. List the 8 most important assumptions to instrument and flex.
~37 WORDS
9.2

Track LTV / CAC and Payback

Role ·Growth Analyst
Act as a growth analyst. For [insert business], define how to calculate and track: CAC by channel, blended CAC, LTV, LTV:CAC ratio, payback period, gross margin %. Specify the data needed, the formula, the cadence, and healthy benchmarks for [insert industry]. Present as a reference table: Metric, Formula, Data Needed, Cadence, Benchmark.
~52 WORDS
9.3

Run Scenario Planning

Role ·Finance Lead
Act as a finance lead. For [insert business], run 3 scenarios over 24 months: Base (most likely), Upside (everything works), Downside (key assumption breaks). For each: revenue, costs, runway, headcount, key decision points. End with the trigger conditions that would move us between scenarios.
~44 WORDS
9.4

Choose Stage-Appropriate Metrics

Role ·Stage-Aware Operator
Act as a startup operator. For a business at [insert stage: pre-product, pre-revenue, early revenue, scaling], list the 5 metrics that actually matter at this stage and 3 that are vanity traps to ignore. Justify each. Present as two lists: Track These / Ignore These.
~45 WORDS
9.5

Diagnose a Falling Metric

Role ·Growth Analyst
Act as a growth analyst. [Insert metric] is declining. Help me run a structured diagnosis: 1) decompose the metric into inputs, 2) identify which input is moving, 3) propose 5 possible root causes, 4) suggest the cheapest test for each, 5) recommend the first thing to check.
~47 WORDS
SECTION 10

Scaling, Defensibility & Moats

5 PROMPTS
10.1

Audit the Moats

Role ·Strategy Consultant
Act as a strategy consultant. Assess [insert business] across the 7 powers framework: Scale Economies, Network Economies, Counter-Positioning, Switching Costs, Branding, Cornered Resource, Process Power. Score each 0–3 today and 0–3 in 3 years (with the right moves). Identify the 1–2 powers worth doubling down on. Present as a scorecard table: Power, Today, In 3 Years, Notes.
~57 WORDS
10.2

Design Network Effects

Role ·Platform Strategist
Act as a platform strategist. For [insert business], identify whether network effects are possible — and if so, what type (direct, indirect, data, social, two-sided). For the strongest type: how to seed it, what tips it from cold-start to compounding, and the metric to track. Present as a one-page network-effects plan.
~51 WORDS
10.3

Plan for the 10x Scale Moment

Role ·Scaling Operator
Act as a scaling operator. [Insert business] just hit 10x its current scale overnight. Identify what breaks first: ops, tech, support, hiring, culture, finance, leadership. For each: what specifically breaks, what the fix costs, and what to prepare today. Present as a table: What Breaks, Fix Cost, Prepare Today.
~49 WORDS
10.4

Sequence the Moat-Building Roadmap

Role ·Strategy Lead
Act as a strategy lead. For [insert business], propose a 24-month plan to build genuine defensibility. Sequence the moves across: data accumulation, brand building, integration depth, switching cost design, ecosystem development. For each move: when, why now, what it locks in. Present as a quarter-by-quarter roadmap table.
~47 WORDS
10.5

Map Plausible Exit Scenarios

Role ·Corporate Dev Advisor
Act as a corporate development advisor. For [insert business], map 3–5 plausible exit scenarios over 5–7 years: strategic acquisition (by whom, why), private equity rollup, IPO path, founder sale, lifestyle hold. For each: what we'd need to be true, valuation range, pros/cons. Present as a table: Scenario, What Must Be True, Valuation Range, Pros/Cons.
~54 WORDS
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